getspruce.io

lemlist and Spruce aren't in the same category

lemlist is known for personalized cold-email campaigns: dynamic images, tailored subject lines, multichannel sequences. It's a powerful tool for teams that already master their lead lists.

Spruce takes the same personalization principle but applies it to LinkedIn. AI Scan qualifies each profile before the first message. Messages keep conversation memory. And dedicated tools support setting and closing.

With Spruce, prospecting isn't just about sending. It becomes a continuous process where every step, from qualification to meeting, is guided by AI.

1. Protecting your LinkedIn account

Feature	Spruce	lemlist
Secure cloud connection	✅	✅
Gradual LinkedIn account warm-up	✅	⚠️
Manage multiple accounts from one workspace	✅	⚠️
Share one Sales Navigator account across multiple accounts	✅	❌
Automatic respect of business hours	✅	❌
Automatic respect of local holidays	✅	❌
Automatic adaptation to the prospect's language	✅	❌

2. AI that understands your prospects

Feature	Spruce	lemlist
AI Scan: automatic qualification before every outreach	✅	❌
AI analysis of the LinkedIn profile before every message	✅	❌
AI copywriting personalized to the profile, your brief, and your personas	✅	✅
AI persona library (tailored tone and arguments)	✅	❌
Automatic detection of business signals	✅	❌
Detection of people you're already connected with	✅	❌
Duplicate detection	✅	❌
Automatic prioritization of the most qualified prospects	✅	❌

3. Smarter prospecting

Feature	Spruce	lemlist
How it works	Continuous smart flow	Campaigns to configure
Smart follow-up management	✅	❌
Natural conversation continuity	✅	⚠️
Prospecting adapted to prospect replies	✅	❌

4. Tracking your conversations

Feature	Spruce	lemlist
Built-in CRM	✅	❌
Reply to LinkedIn messages from the platform	✅	⚠️
Manual Setting tool (conversation tracking)	✅	❌
AI Setting tool (through to booking the meeting)	✅	❌

5. Enriched contacts & integrations

Feature	Spruce	lemlist
50 professional emails included every month	✅	⚠️
10 phone numbers included every month	✅	❌
CSV import	✅	✅
LinkedIn import	✅	✅
Sales Navigator import	✅	✅
CRM sync	✅	⚠️

6. Human support included

Spruce isn't just software. Every customer gets included human support.

Feature	Spruce	lemlist
Full setup of your workspace	✅	❌
Importing your prospects with Sales Navigator	✅	❌
Weekly video call check-ins	✅	❌
Continuous optimization of your prospecting	✅	❌
24/7 strategic WhatsApp support	✅	❌

7. Pricing

Feature	Spruce	lemlist
Entry price	€140/month	€109/month
Essential features included in the base plan	✅ Everything included (except AI Setting)	⚠️ Key features on higher plans

When to choose lemlist?

lemlist remains an excellent choice if your main channel is cold email and you already have a team to handle setting and closing in parallel. It's especially relevant for high-volume personalized email campaigns.

FAQ

What is the main difference between lemlist and Spruce?

lemlist specializes in personalized cold emailing. Spruce covers LinkedIn prospecting, AI qualification, setting, and closing in a single tool.

Can Spruce replace lemlist?

If you use lemlist for LinkedIn campaigns and want support through to the meeting, Spruce can replace it. For pure emailing, the two can also complement each other.

Is Spruce's price justified compared to lemlist?

Spruce replaces several tools and increases the meeting booking rate. ROI is measured by the pipeline generated, not just the subscription.

How do I try Spruce?

You can start a 14-day free trial. The team will help you import your first prospects and launch your first flow.

Spruce vs Lemlist