Resources
Spruce Resources
Five guides on how LinkedIn prospecting actually works, twelve honest tool comparisons, and the practical articles behind them.
Start with a guide
Five long-form guides, each answering one question end to end. Start here if you are still deciding how to run LinkedIn outreach.
Choosing a tool
The three questions that actually separate LinkedIn tools, and how to read a comparison.
Prospect qualification
Deciding who is worth an invitation, before you spend one.
Conversations & meetings
What happens after someone replies: setting, objections, booking.
Limits & account health
Invitation quotas, restrictions, and keeping your account safe.
For agencies
Running LinkedIn outreach for clients: multi-account, white label, reporting.
Compare the tools
Twelve head-to-head comparisons against the tools you are probably already evaluating. Each one says where the other tool is better.
Spruce vs Waalaxy
Waalaxy is cheaper and easier to start with. Where the campaign model stops being enough.
Spruce vs lemlist
lemlist is the stronger email platform. When LinkedIn is where your buyers actually reply.
Spruce vs La Growth Machine
The better multichannel sequencer, against per-prospect generation with no campaigns.
Spruce vs Dripify
Twenty merge variables and an AI icebreaker, against a message written per prospect.
Spruce vs Expandi
Expandi generates a real opener, capped at 275 characters. What happens after it.
Spruce vs HeyReach
The reference for agencies sending from many accounts — and what it delegates to Clay.
Spruce vs Skylead
Strong conditional sequencing sold as an AI SDR. Branching is not thinking.
Spruce vs Meet Alfred
Hundreds of templates and dynamic tags — the model buyers have learned to spot.
Spruce vs PhantomBuster
A very good toolbox you assemble yourself, against a finished product.
Spruce vs Closely
A bundled lead database with automation attached — not a personalisation engine.
Spruce vs Linked Helper
Real per-profile qualification, a manual draft queue, and a machine that must stay on.
Spruce vs Linxa
The closest competitor on the market. The differences are narrow, and worth stating.
All articles
Shorter, practical pieces on writing, follow-ups and keeping track of conversations.
LinkedIn Outreach Without Campaigns
Every prospecting tool asks you to build campaigns. Nobody asks what that costs.
How to prospect on LinkedIn without spamming?
A practical guide to more targeted, more personalized, better-tracked prospecting.
How to follow up without being pushy?
Following up at the right time, with the right tone, without repeating yourself.
How to turn a LinkedIn reply into a meeting?
From the first exchange to the booking: structuring setting so replies convert.
How to track your LinkedIn conversations?
Keeping the thread across dozens of open conversations, without a spreadsheet.
The best complementary tools for B2B prospecting
Apollo, Dropcontact, folk, Cal.com: the SaaS that complete your sales stack.
Prospect on LinkedIn without losing the thread
Spruce qualifies each prospect, writes each message from their profile, and tracks every reply through to the meeting.
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