Spruce isn't meant to replace your existing CRM, but to connect to it. With CRM Integration, all the data generated by your prospecting (prospect replies, progress in Closing, actions taken) is synced automatically with your tool.
The connection is set up simply via an API key, with no complex technical setup. Once connected, the sync is two-way: updates made in Spruce flow into your CRM, and vice versa.
You can customize the field mapping so data is organized exactly how you want it in your CRM, with a full history kept on both sides.
Automatic triggers also let you launch actions in your CRM as soon as a specific event happens in Spruce (new reply, meeting booked, deal closed...).
HubSpot, Pipedrive, and Salesforce are coming soon with one-click integrations, alongside the API connection already available today.
The API key connection works with most CRMs. One-click integrations for HubSpot, Pipedrive, and Salesforce are coming soon.
Once set up, syncing is entirely automatic and continuous, with no manual action required from you.
Thanks to two-way sync, changes made in your CRM also flow back into Spruce.
It's available on plans that include advanced management features. Contact support to check whether it's included in your current plan.
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