Most prospecting tools work through campaigns: you create a list, set up a message sequence, launch it, then wait. Every new target means starting from scratch. At Spruce, we made a different choice.
With Spruce, there are no campaigns to configure. Every prospect follows their own individual, continuous journey: import, AI Scan, AI Prospecting, follow-ups, all the way to the reply. The AI adapts to each prospect's context instead of applying the same fixed sequence to an entire list.
In practice, this means you can prospect several different targets at the same time, without juggling multiple campaigns. You can even run several offers in parallel: Spruce is able to identify which prospect matches which offer, then send them the right message once qualified. Spruce qualifies and analyzes each prospect individually, sends the right message at the right time, and manages follow-ups intelligently, with nothing to reconfigure for each new target or offer.
In short, we're not just replacing campaigns with a simpler interface: we're removing that system altogether, in favor of a continuous flow that adapts to each prospect, each target, and each offer.
The goal is simple: manual actions take time and limit how much you can prospect. By letting the AI handle this continuous flow, you can finally build the daily prospecting you actually imagined, without the friction of managing classic campaigns.
The result: massive time and relevance gains compared to traditional tools, where every campaign has to be planned, tested, and adjusted by hand.
A classic campaign applies the same message sequence to an entire list of prospects, regardless of individual context. Spruce's continuous flow handles each prospect separately: qualification, message, and follow-up are adapted in real time to their profile and the signals detected by Spruce's AI.
Yes, that's actually one of the main advantages of this approach. You can define several personas on the Prospecting Setup page, and Spruce automatically adapts its approach based on the persona identified for each prospect, with no need to create a separate campaign for each one.
No. You keep control of the essentials (sales brief, personas, message sequence, tone) on the Prospecting Setup page. Spruce then executes and adapts that framework to each prospect, without you having to step in manually at every stage.
Yes. The continuous flow works just as well for a few dozen prospects as for several thousand, since each prospect is handled individually rather than in batches.
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