Of everyone here, Linked Helper is the competitor closest to us in intent. It qualifies profile by profile, it writes from the profile rather than from a template, and it lets you check the drafts before they go. Where we disagree is over what it costs to run.
At a glance
Entry price
Conflicting figures: ~$133 Basic on aggregators, 490€–1,480€/user/month per a French reseller. No self-serve pricing page found.
Pricing model
Per seat, sales-led
How the AI writes
No generative writing documented. Outreach described as multichannel campaign animation.
Positioning
All-in-one omnichannel acquisition platform with a bundled B2B contact database.
They do qualify, on missing fields
Linked Helper's AI ICP Detection skips prospects whose required fields are absent. That is genuine per-profile filtering, and more than most of the category offers. The logic underneath is field presence, though. It checks whether the data is there, rather than whether the person matches the persona you sell to.
Spruce scores the substance of the profile against the personas you described: role, seniority, company stage, what the person actually writes about.
The draft queue cuts both ways
Every generated message waits for you to validate it. As a safety net that is reassuring, and as a daily routine it becomes the job itself. At 200 prospects a week, someone is reading and approving 200 drafts. Spruce sends on the brief you approved once, and only surfaces what needs a human.
The cheap version runs on your machine
The headline price of $15 a seat buys the local version, a desktop application in which your laptop is the sending infrastructure. Close the laptop and the outreach stops. A cloud version at $29.90 and $59.90 removes that constraint, and it is the price you should actually be comparing against.
Where Linked Helper is clearly ahead
Price and control. If you want to inspect everything before it goes out, and the interface does not put you off, it is the most capable cheap tool in the category by some distance.
Which to choose
If you want maximum control at minimum cost and you will do the approving, Linked Helper. If you want the thing to run without you, with qualification based on what the profile says rather than on which fields are filled in, Spruce.
Side by side
| Spruce | Linked Helper | |
|---|---|---|
| Connection requests included | 800 per month, on every plan. | No invitation-specific cap is published. What the plans do limit is advanced actions: 20 a day on Standard, no daily action limit on Pro. Campaigns are unlimited on both. |
| What the plan actually meters | Seats, and the 800 connection requests that come with each one. Nothing else is counted. | Data credits and AI credits: 620 data credits and 250 AI credits a month on Standard, 3,100 and 500 on Pro. Advanced actions and webhooks are capped on Standard at 20 a day and 20 profiles a day; both are unlimited on Pro. |
| Qualification before the invitation | Every profile is scored against the personas you declared. Profiles that do not match are dropped before the invitation goes out. | AI ICP Detection filters profile by profile. It checks whether the fields you require are present on the profile, rather than whether the person matches a persona. |
| Who writes the message | Each message is generated for that prospect, from their profile. No allowance to budget. | Generative messages, alongside templates with variables. The AI is credit-metered at 250 AI credits a month on Standard and 500 on Pro, so the volume depends on the tier. |
| Follow-ups | Also generated per prospect, inside the sequence you configured. | Steps in the sequence you build, with generation available there as well, drawn from the same AI credits. |
| Campaigns to build and maintain | None. There is no campaign object in Spruce. | Yes, and unlimited campaigns are included on both plans. The campaign is the object you build, tune and keep running. |
| Sending behaviour | Paced over the working hours you define, and public holidays are skipped. LinkedIn's own limits still apply. | Limits and delays you set yourself, within a 20-a-day ceiling on advanced actions if you are on Standard. The local licence runs while your machine runs; the cloud version costs more. |
| Several LinkedIn accounts | Through linked Spruce accounts. Not several accounts driven from one workspace. | Priced per seat, so you add licences. |
| After the reply | Manual on Essentiel. From Professionnel, the AI sets the meeting through to the booking; you close. | You take it from the reply, in their own CRM with tags and notes. Full CSV export on both plans, except message history. |
| Price | 149€ per user per month on Essentiel, 124€ per month billed annually. 249€ Professionnel, 499€ Accompagnement. | $15 per seat per month for the local Standard licence, $45 for Pro, after a 14-day free trial. Commit longer and it drops further: 11% off at three months, 33% at six, 45% at twelve. The cloud version is $29.90 and $59.90. That is a fraction of what we charge, for genuine profile-by-profile filtering and generated messages. On price, Linked Helper wins outright. |
Linked Helper figures are taken from their public pricing page, at monthly rates for the local-storage version. If you are reading this more than a quarter after publication, check them yourself.
Where they are strong
- Real per-profile qualification. AI ICP Detection skips prospects whose required fields are missing
- Messages are genuinely generated, built from the summary, experience, skills and mutual connections
- A draft queue you validate before anything goes out
- Unlimited campaigns and full CSV export on both plans, after the 14-day free trial
Where they fall short
- The cheap tier is a desktop application, so it has to run on a machine that stays on
- Standard caps advanced actions at 20 a day and webhooks at 20 profiles a day. Unlimited daily actions mean moving to Pro at $45
- The AI is credit-metered, at 250 AI credits a month on Standard and 500 on Pro
- The draft queue is a safeguard, and also manual work at every step
- The interface is dated and the learning curve is steep
Our verdict
Linked Helper is closer to what we do than its price suggests, and we would rather say so than pretend otherwise. What you trade for it is real work every day, on a machine that has to stay awake.
Frequently asked
Linked Helper is $15 a seat. What am I paying 149€ for?
You are paying not to operate the tool. Linked Helper is a powerful instrument that you configure, tune and supervise: the actions, the daily limits, the delays, the sequence, the message logic. Spruce decides who is worth an invitation and writes each message, and there is no campaign to maintain. If you have the time and you enjoy the tuning, Linked Helper is better value, and it is not close.
How many invitations does each one send?
Spruce includes 800 connection requests a month on every plan. Linked Helper publishes no invitation-specific cap, but the plan you pick does set a ceiling on the work: Standard limits advanced actions to 20 a day, and you need Pro at $45 for no daily action limit. Neither tool changes what LinkedIn itself allows.
Their AI ICP Detection already qualifies prospects, does it not?
It does filter profile by profile, and that is real qualification. Two things differ. One is the criterion, since AI ICP Detection checks whether the fields you require are present on the profile, while Spruce scores the profile against the personas you declared and asks whether this person is one of them. The other is the budget, because their AI runs on credits, 250 a month on Standard and 500 on Pro, so the volume it can cover is set by your plan.
Both are useful. A profile can carry every required field and still belong to the wrong person to write to.
What does moving from Linked Helper to Spruce involve?
You lose the campaigns you built, because there is nothing here to import them into. You declare your personas, your sequence and your working hours instead. Your LinkedIn account and your existing conversations stay where they are, since they live on LinkedIn. If your Linked Helper setup took weeks to get right, that work does not transfer. Export what you can first: their CSV export covers everything except message history.
When is Linked Helper still the better choice?
When you want control over every setting, and when budget decides. At $15 to $59.90 it sits several times below us, it filters profile by profile and it generates messages, and a longer commitment takes up to 45% off that. A technical operator who wants to hold the settings themselves will get more out of Linked Helper than out of us, for less money.
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