For founder-led sales
LinkedIn prospecting for founders who are still the sales team
You're closing your own deals and don't have time to also run outbound. Spruce qualifies LinkedIn prospects against your ICP, writes and sends the first message and follow-ups, then hands you a calendar of booked meetings — no SDR to hire, no campaigns to configure, just pipeline that keeps moving while you build.
Prospecting is the first thing that slips
When you're the founder and the closer, outbound is whatever's left after product, hiring, and the fifteen other things on your plate today. Templates go stale, follow-ups get forgotten, and the pipeline dries up right when you get busy — which is exactly when you need it most.
What runs in the background while you work
You write your sales brief and personas once, in Prospecting Setup. From there, the flow is continuous: AI Scan qualifies every profile against your brief before a single invitation goes out, AI Prospecting sends the connection request and writes the first message the moment it's accepted, then follows up on your schedule. Replies land sorted in one inbox, ready for you to pick up in Manual Setting or hand entirely to AI Setting through to a booked meeting.
Nothing to configure per campaign, per persona, or per offer. You set the brief once; Spruce works it every day.
Cheaper than a first sales hire, and faster to start
Hiring your first SDR means months of ramp time, a salary, and someone to manage before a single qualified meeting lands on your calendar. Spruce runs from day one on a single monthly plan, with nobody to onboard and nothing to manage — a way to build real pipeline before you're ready to build a sales team.
Still sounds like you, not a bot
Every message is generated from your sales brief and the prospect's own profile, not a template with a name swapped in. You set the tone (formal, informal, or let Spruce read the prospect and decide), the hours it sends in, and the days it skips. Prospects reply to a message written for them specifically, because the brief behind it is yours.
Questions founders ask
Do I need to hire a salesperson before using Spruce?
No — that's the point. Spruce lets you build pipeline and book meetings before you're ready to make your first sales hire, on your own or alongside a co-founder.
How much of my time does this actually take?
Setup is a single sitting to write your sales brief and personas. After that, a few minutes a day in Manual Setting if you want to stay hands-on, or none at all if you switch a persona to AI Setting.
Will my prospects notice it's automated?
Each message is generated from the prospect's own profile and your brief, sent within the hours and tone you set — not a template with variables filled in. It reads like outreach a founder wrote, because the brief behind it is yours.
Start prospecting like a founder who still closes
14-day free trial. No credit card, no SDR to hire.